Better school choice

School Project | Dark Mode | Material Design

Project Background
The project will teach you how to make sense of unstructured research data. You’ll analyze user transcripts and then complete a synthesis session to identify insights and areas of opportunity. The outcome of this research will support the launch of a new product that helps parents make the best choice when faced with a big decision about school.

This project consisted of analyzing 6 interview transcripts and creating empathy maps, competitive analyses, rapid sketching, prototyping, usability testing, ui kits and final presentations

UI Kit

This “Old Style” soft-serif typeface offers
a sophistication like the early 20th century typefaces of yesteryear.

The imagery that will be incorporated in the app
are for added information to the user.
Photos of the schools that users are researching
are best suited for the goals of the product.

wireframes

Mid-Fidelity Wireframes

user flows

annotations

affinity diagram

competitive analyses

feature prioritization

Empathy Map